The title is in stylised Hindi and runs across the centre of the poster. In the top half, above the title are four young women and in the bottom half, below the title are three men. All are dressed in trendy western clothes.
The Indian film industry is the largest in the world, producing films which range from regional-language cinema to art house. These films are watched by billions of people across the globe. They have their own distinct style characterised by song and dance sequences, bold, colourful imagery, stories within stories, archetypal characters and exaggerated depictions of emotion. The films provide escapist entertainment and characters and themes conveying traditional moral values. The film industry generates music, fashion and images which have become an integral part of the popular culture of urban India.
Aimed at a young audience, this poster reflects the romantic, trendy nature of the film. The stylised Hindi lettering is particularly striking