The distinctive element in this poster is its use of cartoon-style drawing and cartoon figures.
The central section of the poster has half a young man’s face on the left hand side and half a young girl’s face on the right hand side. Both are in colour on a white background.
In the middle inbetween them drawn in a cartoon-style is an image of the Eiffel Tower and sun with clouds. Across the bottom of the poster on a yellow ground is the title of the film in English in large black and white lettering with cartoon images of the girl and boy on either side. Title in Hindi is in bottom right corner.
The Indian film industry is the largest in the world, producing films which range from regional-language cinema to art house. These films are watched by billions of people across the globe. They have their own distinct style characterised by song and dance sequences, bold, colourful imagery, stories within stories, archetypal characters and exaggerated depictions of emotion. The films provide escapist entertainment and characters and themes conveying traditional moral values. The film industry generates music, fashion and images which have become an integral part of the popular culture of urban India.
Aimed at a young audience, this poster reflects the romantic, trendy nature of the film.