Devdas (2002)

View the V&A API .json response

Acquired in 2002 (the spelunker thinks)

artist
Balkrishn Arts
attributions_note
bibliography
collection_code
SSEA
credit
date_end
2002-12-31
date_start
2002-01-01
date_text
2002 (made)
descriptive_line
Indian film hoarding for the film Devdas (2002), oil paint on canvas, London 2002
dimensions
Height: 2 m, Width: 5.5 m
edition_number
event_text
exhibition_history
Cinema India: The Art of Bollywood (Contemporary Space 01/01/0006-06/10/2002)
gallery
historical_context_note
historical_significance
history_note
This hoarding by Balkrishn Arts was commissioned by the V&A as part of the' Cinema India: The Art of Bollywood' exhibition (25 June to 6 October 2002). Two artists from the studio, Ujjwal and Balkrishn Vaidya were invited to the V&A to demonstrate their artwork. This along with two other hoardings were completed on site between 24-30 June 2002. The portraits were done by Balkrishn, Ujjwal's father, owner of the firm and the more experienced of the two. Ujjwal did the background, lettering, overall outline and some of the details.
id
69743
label
Hoarding painters Film hoardings adorning streets and cinema fronts with their large bold images are a characteristic of the city. Hand-painted hoardings used to be a primary form of film advertising. M.F. Husain, one of Indian's most important contemporary artists, famously began his career as a hoarding painter. Today this is a dying art which is gradually being replaced by computer-generated images. ( Photographs courtesy of Jonathan Torgovnik) Balkrishna Arts The workshop of this family-run firm is in a tiny gully off a main road in Bombay (Mumbai). Here, they produce traditional hand-painted hoardings measuring as much as 10 feet in height by 20 feet in width. The painters make rough sketches of the design using films stills for reference. Once this has been approved, the canvas is prepared, the design is scaled up on to the large canvas using a grid system, and painted. Transferring a small-scale design through to completion of the painting takes 1-2 days. Balkrishna Arts is one of a handful of firms still practising this art form.
last_checked
2014-08-29T23:59:29.000Z
last_processed
2014-08-29T23:59:29.000Z
latitude
51.506321
location
In Storage
longitude
-0.12714
marks
materials
canvas, oil
materials_techniques
Oil paint on canvas
museum_number
IS.113-2002
museum_number_token
is1132002
object_number
O72592
object_type
Film hoarding
on_display
original_currency
original_price
physical_description
Film hoarding, oil paint on canvas. The design was taken from the compact disc cover for this film. In the centre is the main male character from the film, Devdas, played by Shah Rukh Khan. On the right is a portrait of his childhood sweetheart played by Aiswarya Rai and on the left is a portait of the courtesan who falls in love with him played by Madhuri Dixit. The film title is on the left hand side in bold white lettering and the background is a vivid shade of orange.
place
London
primary_image_id
production_note
production_type
public_access_description
related_museum_numbers
rights
2
shape
site_code
slug
devdas-2002-film-hoarding-balkrishn-arts
sys_updated
2013-08-17T00:00:00.000Z
techniques
painting
title
Devdas (2002)
updated
vanda_exhibition_history
year_end
2002
year_start
2002