Lawrence Cheung Limited / Design Consultants
1 - 2 Atlas Mews / Ramsgate Street / London E8 2NA / England / 071 - 254 2468
People born in the year of the sheep are not destined to become leaders. By preference they are artists, at their happiest when doing something creative. They have elegant taste, great wisdom and a natural gentleness that controls the wolf in them. They will always support the cause of the underdog and are often involved in unpublicised charitable activity.
1907 / 1919 / 1931 / 1943 / 1955 / 1967 / 1979 / February 15th 1991 / 2003
Lawrence Cheung & Co. / 100% PURE NEW YEAR
This greetings card is made of a single sheet of paper that has been folded and stitched down the centre, holding in place a rectangular piece of fabric resembling a label typically found in the neck of a woolen item of clothing. On this label is stitched the name of the company and a New Years greeting along side an emblem very similar to the woolmark.
Lawrence Cheung is a design consultancy working predominantly for public sector and non-profit clients. The company creates corporate identities, brochures and a variety of other materials including posters, conference and exhibition packages, signage, invitations and tickets - aswell as specialising in typography.
Every year since 1988 Lawrence Cheung has produced a limited edition Chinese New Year's greeting for its clients and friends.
The Chinese animal signs are a 12-year cycle used for dating the years. They represent a cyclical concept of time, rather than the Western linear concept. The Chinese Lunar Calendar is based on the cycles of the moon and is constructed differently to the Western solar calendar. In the Chinese calendar, the beginning of the year falls somewhere between late January and early February. The Chinese have adopted the Western calendar since 1911, but the lunar calendar is still used for festive occasions such as the Chinese New Year.