New Year Greetings from LAWRENCE CHEUNG 1 - 2 Atlas Mews Ramsgate Street London E8 2NA 01 - 245 2468 . People born in the year of the snake have great wisdom, are very determined and hate to fail at anything. As profound thinkers, they prefer to rely on their own intellect rather than the judgement of others. They rarely have to worry about money - they're usually rich! Snake men are handsome, women beautiful: but they can both be vain. They also have the annoying habit of over-doing things - especially helping others. Recent years of the snake: 1989 1977 1965 1953 1941 1929 1917
The text printed on this Chinese New year greetings card runs in one continuous line, forming a curled line of words in the shape of a snake. This text is printed in dark brown on paper that has a straw-like material embedded in it.
Lawrence Cheung is a design consultancy working predominantly for public sector and non-profit clients. The company creates corporate identities, brochures and a variety of other materials including posters, conference and exhibition packages, signage, invitations and tickets - aswell as specialising in typography.
Every year since 1988 Lawrence Cheung has produced a limited edition Chinese New Year's greeting for its clients and friends.
The Chinese animal signs are a 12-year cycle used for dating the years. They represent a cyclical concept of time, rather than the Western linear concept. The Chinese Lunar Calendar is based on the cycles of the moon and is constructed differently to the Western solar calendar. In the Chinese calendar, the beginning of the year falls somewhere between late January and early February. The Chinese have adopted the Western calendar since 1911, but the lunar calendar is still used for festive occasions such as the Chinese New Year.